Welcome to our blog, where we delve into the world of lead scoring and explore how it can benefit...

When it comes to managing and analysing data in the world of business, there are two terms that are...

Are you familiar with the term SQL or sales-qualified lead? If you're a marketer or sales...

Marketing Qualified Leads (MQLs) are an essential part of a successful marketing strategy. To...

Customer churn is a term that is often heard in the business world, but many people may not fully...

If you're a business owner or marketer, you may have heard the term "brand book" thrown around in...

When it comes to conducting research, there are two main types: primary and secondary. Whilst...

Market mapping is a powerful tool that can help businesses of all sizes achieve growth and success....

Market mapping is an essential aspect of any successful marketing strategy. It involves...

Market mapping is an essential tool for any business looking to understand their industry and...