Content creation
Quality content should be at the heart of every marketing strategy. Without it, you'll struggle to drive the desired results.
Too many channel businesses create content that doesn't work because they've forgotten about their customers along the way. At Resultful, we create content that customers want to read - and we do it right across the full funnel, covering every stage of the buyer's journey - from awareness (where a prospect doesn't realise they have a problem) to consideration (where a prospect is problem-aware) and decision (where a prospect is ready to buy)
Helping tech channel businesses create and distribute quality content with intent
Whatever your need, we're confident we can help.
Got a brief? Get in touch.
Website content
Blogs, website articles and written case studies
The basic content types that every channel business needs to create and share
Hero content
Whitepapers, eBooks, guides and research studies
Ideal formats for building credibility and authority
Campaign content
Social media content, email marketing nurture flows and ad copy
Everything you need to execute effective engaging campaigns
Sales enablement
Solutions guides, one-pagers, battle cards and ABM content
Strengthen your sales processes and shorten lead gen timescales
Content across the funnel
Lead generation is harder than ever, which means that creating high-quality content is key when trying to engage individuals irrespective of where they sit on the sales funnel.
The funnel at its simplest is split into three core stages:
- Awareness - at this stage, we're creating awareness around a challenge or problem - not our product or solution
- Consideration - at this stage, we're talking about our product or solution and it's benefits
- Decision - at this stage, we're focused on why somebody should buy our product or solution over that of a competition
Did you know that 95% of individuals in-market at any given time are not actively looking to buy?
With that in mind, it's more important than ever that every piece of content we produce positions our business in the best possible light so that when an individual is actively looking for a new product, solution or partner, we're front of mind - and in consideration.
Measuring the success of content
Creating content without an eye on its performance is one of the most common flaws in marketing strategies. Too many teams spend hours upon hours creating quality content, yet absolutely no time is dedicated to reviewing how it performs to inform optimisations to it and future content.
We like to get under the skin of every impression, interrogating data to drive performance After all, every part of the journey has a role to play in converting and small incremental steps in the right direction can be the differentiator when it comes to growth. We're the sort of agency partner that believes in reviewing content regularly to make it sweat.