Marketing strategy & planning
Helping IT channel partners execute better, more effective marketing, with a greater chance of success.
We see it time and time again. Partners are struggling to make traction in the market, despite executing what they see as a lot of different marketing tactics.
What is the reason they're struggling to make ground? Simply, their activities are not joined up. They're executing in isolation, wasting time and effort. It doesn't need to be this way. By developing a solid marketing strategy, they can begin to execute more effective marketing activities.
We can help with...
- Marketing strategy
- Content strategy
- ABM strategy
- Campaign strategy & planning
- Persona development
Less than 20% of channel partners have a marketing strategy in space.
It's time for the 80% to re-assess their marketing efforts in-line with business objectives and target audience persona needs.
What an engagement with us would look like
Discovery workshop
We spend time understanding your business and what you're trying to achieve, as well as what your ideal customer profile looks like.
Strategy creation
We go away and begin to craft an effective marketing strategy that connects marketing to business objectives and aims to provide clear focus.
Marketing campaign delivery
With clear direction on where to focus our marketing efforts, we can begin to plan and execute more effective marketing campaigns that contribute to business growth.
"We engaged with Resultful to review our marketing efforts and ensure we are on the right track to hit our targets and scale effectively. We were looking for a partner with extensive channel experience to guide us in the right direction.
They were a joy to work with and adapted to our needs as we went through the process. Their knowledge of marketing and the channel is evident and we wouldn't hesitate to engage them in future."
Jessica Sheridan
Marketing Manager, Pragmatiq