Marketing strategy & planning
We see it time and time again. Partners struggling to make traction in the market, despite executing what they see as a lot of different marketing tactics.
The reason they're struggling to make ground? Simply, their activities are not joined up. They're executing in isolate, wasting time and effort. It doesn't need to be this way. By developing a solid marketing strategy, they can begin to execute more effective marketing activities.
Less than 20% of channel partners have a marketing strategy in space.
It's time for the 80% to re-assess their marketing efforts in-line with business objectives and target audience persona needs.
Our approach
Discovery workshop
We spend time understanding your business and what you're trying to achieve, as well as what your ideal customer profile looks like.
Strategy creation
We go away and begin to craft an effective marketing strategy that connects marketing to business objectives and aims to provide clear focus.
Marketing campaigns
With clear direction on where to focus our marketing efforts, we can begin to plan and execute more effective marketing campaigns that contribute to business growth.