Channel Marketing Bootcamp
Equipping channel marketers with the skills they need to execute effective marketing tactics for their vendors, distributors, VARs and MSPs
Register interest
Our channel marketing Bootcamp is an 8-week intensive programme, designed for marketing coordinators, executives and managers (but of course, everybody is welcome!).
Over an 8-week period, we'll cover the fundamentals of marketing in the channel, with plenty of insights shared to take your marketing efforts to the next level.
What's included
- 4 x online group sessions delivered by channel marketing experts (2 hours)
- 2 x 1-1 mentoring sessions (45 mins)
- Actionable tasks to put theory into practice post session - with 1-1 mentoring to review progress and give guidance and advice
- Bootcamp workbooks
- End of programme celebration
The sessions
Nailing your marketing strategy
How to create a fit-for-purpose marketing strategy - from objective setting and benchmarking to personas, defining the right tactics and measuring success.
Perfecting your proposition
A practical session on how to craft a compelling value proposition that explains what you do and why you're different from every other one of your competitors.
Executing effective marketing tactics
A deep dive into how to execute marketing tactics that help you to achieve your desired results - with plenty of competitor benchmark insights drip-fed throughout.
Using data & insights to inform what you do
A step-by-step guide to using the marketing data available to us to inform what we do and level-up our marketing efforts. With an introduction to marketing experiments.
The output
Levelled-up ability
A more capable, confident and competent marketing function that can deliver for your business.
Actionable insights
Everything we cover is done so in a way that helps your marketing teams to hit the ground running.
Better lead generation
By boosting base knowledge and ability, you should see an instant change in behaviour and output.
Benefits
For your business
Upskill your existing team with the tools they need to have an impact in the channel space and help your business stand out.
Give your marketing team the insights they need to drive true growth in the channel space without investing your own time training them.
Utilise employees who can share their knowledge and experienced gained during the programme with your wider team.
For attendees
Gain a deeper understanding of the channel space that you can utilise to break into the industry.
Learn from industry experts working with the UKs leading channel businesses and begin to stand out in your role.
Network with likeminded individuals from your cohort and celebrate completing the bootcamp at the end-of-programme celebration.
FAQs
How does it work?
Our Channel Marketing Bootcamp takes place over 8 weeks, with four practical training sessions (group sessions for up to 12 people) and two mentoring sessions (per person) throughout. We cover topics that channel marketers need to know to deliver exceptional marketing back into their respective businesses. At the end, we conclude with an in-person celebration to round off the period.
Is it co-op claimable?
Yes, as this is training, our Channel Marketing Bootcamp is entirely co-op claimable. We'll provide the necessary evidence for you to submit your claim. We're also on hand to advise on any queries that may come back (we know how unpredictable Microsoft's claims team can be!)