Channel Marketing Bootcamp
Equipping channel marketers with the skills they need to execute effective marketing tactics for their vendors, distributors, VARs and MSPs
Our channel marketing Bootcamp is an 8-week intensive programme, designed for marketing coordinators, executives and managers (but of course, everybody is welcome!).
Over an 8-week period, we'll cover the fundamentals of marketing in the channel, with plenty of insights shared to take your marketing efforts to the next level.
What's included
- 4 x online group sessions delivered by channel marketing experts (2 hours)
- 2 x 1-1 mentoring sessions (45 mins)
- Actionable tasks to put theory into practice post session - with 1-1 mentoring to review progress and give guidance and advice
- Bootcamp workbooks
- End of programme celebration
The sessions
Nailing your marketing strategy
How to create a fit-for-purpose marketing strategy - from objective setting and benchmarking to personas, defining the right tactics and measuring success.
Perfecting your proposition
A practical session on how to craft a compelling value proposition that explains what you do and why you're different from every other one of your competitors.
Executing effective marketing tactics
A deep dive into how to execute marketing tactics that help you to achieve your desired results - with plenty of competitor benchmark insights drip-fed throughout.
Using data & insights to inform what you do
A step-by-step guide to using the marketing data available to us to inform what we do and level-up our marketing efforts. With an introduction to marketing experiments.
The output
Levelled-up ability
A more capable, confident and competent marketing function that can deliver for your business.
Actionable insights
Everything we cover is done so in a way that helps your marketing teams to hit the ground running.
Better lead generation
By boosting base knowledge and ability, you should see an instant change in behaviour and output.