Marketing into Microsoft
Boost your profile, drive meaningful engagement and improve your strategic positioning with Microsoft and Microsoft sellers.
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More and more partners are focusing on engaging with Microsoft strategically; building relationships with senior leaders and sellers on the ground.
Why? Because the hypothesis is that if you get closer to sellers when an opportunity pops up that you might be a good fit for, they'll bear you in mind. And a referral from Microsoft can only be a good thing, right?
Too many Microsoft partners think sending an email or LinkedIn message will drive them leads. It won't. Instead, it puts sellers off. They're likely receiving dozens of similar communications each day.
You must rethink what you do.
Built off the back of several pilot projects, our Marketing into Microsoft programme looks at supporting you to engage better with the Mothership.
Programme goals
Perfecting your proposition
Having a strong proposition into Microsoft is key. If you don't currently, we can help you get there.
Build trust & credibility that lasts
If sellers don't know who you are, they're unlikely to trust you. We'll focus on building long-term credibility.
Give you a unique angle & point of view
If you don't stand out, you'll struggle to make any real progress. A core deliverable of this programme.
Building scalability into our Microsoft activities
Creating a blueprint for how we engage is a key focus for us, with templates and outlines you can use again and again.
The Resultful team are incredibly knowledgeable. They're helping our partners build long-term strategic relationships.
Sian Herrington
CEO, Noteworthy Support