Marketing strategy & planning

Helping IT channel partners execute better, more effective marketing, with a greater chance of success.

We see it time and time again. Partners are struggling to make traction in the market, despite executing what they see as a lot of different marketing tactics.

Why are they struggling to make ground?

Simply, their activities are not joined up. They're executing in isolation, wasting time and effort. It doesn't need to be this way. By developing a solid marketing strategy, they can begin to execute more effective marketing activities.

We take a strategic approach, laddered back to what we're ultimately trying to achieve, and then look at where the opportunity lies, which takes into consideration business opportunity as well as where vendor funding and incentives could be unlocked.

We can help with...

  • Marketing strategy
  • Content strategy
  • ABM strategy
  • Campaign strategy & planning
  • Persona development

Less than 20% of channel partners have a marketing strategy in place.

It's time for the 80% to re-assess their marketing efforts in-line with business objectives and target audience persona needs. 

How we typically work

channel-microsoft-proposition

Discovery workshop

We spend time understanding your business and what it is you're specifically trying to achieve, as well as what your ideal customer profile looks like.

Learn more

microsoft-seller-trust

Strategy creation

We go away and begin to craft an effective marketing strategy that connects marketing to business objectives and aims to provide clear focus.

Learn more

microsoft-seller-unique-point

Marketing campaigns

With clear direction on where to focus our marketing efforts, we can begin to plan and execute more effective marketing campaigns that contribute to business growth.

Learn more

"We engaged with Resultful to review our marketing efforts and ensure we are on the right track to hit our targets and scale effectively. We were looking for a partner with extensive channel experience to guide us in the right direction. 

They were a joy to work with and adapted to our needs as we went through the process. Their knowledge of marketing and the channel is evident and we wouldn't hesitate to engage them in future."

Jessica Sheridan
Marketing Manager, Pragmatiq

Need to rethink your channel businesses' marketing strategy? 

Complete this short form and let's chat about taking your business to the next level with a marketing strategy that's fit for purpose - and aligned to your overall objectives.