Email marketing

Email marketing has become an essential tool for businesses in today's digital age. It involves...

There are two types of marketing emails: manual, one-off sends, and automated email comms. One-off...

How regularly do you get emails that have no relevance to you? For example, retailers send emails...

A/B testing, also known as split testing, is a crucial tool in the world of marketing experiments....

Confused by the word used within email marketing? We’ve detailed here some of the most common...