What is Email Marketing?
Email marketing has become an essential tool for businesses in today's digital age. It involves...
How to design an email workflow
There are two types of marketing emails: manual, one-off sends, and automated email comms. One-off...
The importance of email segmentation
How regularly do you get emails that have no relevance to you? For example, retailers send emails...
The Importance of A/B Testing in Marketing
A/B testing, also known as split testing, is a crucial tool in the world of marketing experiments....
Email marketing definitions
Confused by the word used within email marketing? We’ve detailed here some of the most common...
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