Proposition development
Helping partners like you craft a compelling story that helps you stand out and stand tall in an otherwise busy channel space
Need a stronger market-facing proposition? Let's chat
Too many Microsoft partners look and sound the same - both visually, in how they bring their brand to life, through words and they describe who they are and what they do. As a result, it's difficult for businesses - your prospective customers - to see you as any different (and any better) than the hundreds - if not more - of other partner businesses like you in the UK.
Having a compelling proposition that is a confident and punchy as your ambition is key. But what's more, you need to live and breathe it.
Focus less on products (that often are not even yours) and more on the value you bring and add to the customer experience. That's where your proposition really lies.
Why a strong proposition is important
Greater differentiation
Having a clearly defined proposition will help you stand out against competitors. You'll no longer blend in among other Microsoft partners.
Clearer messaging
You be more focused and direct in how you bring your brand, solutions and services to life across sales and marketing activities.
More qualified leads
Customers that don't know you will get who you are and what you're about, this makes it easier to qualify potential opportunities in and out.
Greater focus
Knowing who you are, who you're engaging and what you're offering enables you to execute against plans with absolute clarity.
The process
Proposition discovery workshop
We spend time getting under the skin of who you are, why you exist and why you're different to other partners in the UK.
Headline theme development
We draft some headline messaging options - what you'd expect to see on your website or in public-facing marketing materials.
Development of chosen theme
We take your feedback and flesh out a chosen theme, bringing it to life with public-facing messaging that can be rolled out across channels.
A full proposition
roll-out
We roll out our new proposition across everything we do, bringing it to life across web, social media and any sales-focused collateral we use.