I'm super excited to finally bring Resultful to the world.
For years, I've dreamed about being my own boss and building a marketing consultancy business that would be my own. Today, that became a reality with the official public launch of Resultful.
My desire with Resultful is to build a different type of channel marketing agency.
I've worked heavily in this space for approaching a decade and that gives me an excellent perspective of where I can add the most value to channel businesses, whether that's a channel partner, a distributor, a vendor, or even an ecosystem partner that supports one or more of these business types.
Resultful is all about supporting growth; helping IT channel businesses to grow through the effective use of marketing channels and tactics.
Marketing can be overwhelming for even the most experienced marketers (trust me, I know!). So how are non-marketers supposed to keep up-to-date with the pace of change? New technologies and changes in B2B buyer habits and behaviours, to name a few.
Simply? They can't. And very few IT businesses can afford to build a marketing team; it requires a significant investment of both time and money.
But not having a massive marketing team shouldn't stop you from being able to do good marketing, and good marketing shouldn't cost an arm and a leg. When you're technical, marketing can seem completely foreign to you, so how do you feel confident enough to make a big investment?
Until now, you don't. And your potential growth suffers as a result.
That's really why Resultful is entering this space; we want to make marketing more accessible to everyday businesses - the ones that want to succeed but don't quite know how to get there.
We take a very data-driven approach to marketing, so whether your budget is big or small, we can quickly identify the best route to market.
I'll be sharing more about our journey and offering in the coming weeks - stay tuned!